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If listeners find themselves using the volume up and down buttons a lot, level differences within your podcast or audio file are too big.
In this article, we are discussing why audio dynamic range processing (or leveling) is more important than loudness normalization, why it depends on factors like the listening environment and the individual ...

In the classic loudness war, music and radio producers have been trying to create their recordings as loud as possible and loudness normalization was introduced to stop that. Now one can see the start of a new loudness target war, where podcasters set their loudness targets higher and higher, mainly triggered by high target recommendations ...